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The Spread the Smile Booth.

A thought to ponder. We are using more muscles when frowning than when smiling. A smile is likewise contagious. Most often than not people become more approachable and accommodating when you smile at them. Try it at the supermarket and see the effect.

But in nut shell, smiling gives a positive radiance to each and everyone’s personality. It is free and not hard to do. So Sony Ericsson in cooperation with SM City Pampanga and Digiprint are now encouraging everyone to join their “Spread the Smile” campaign all over the country. They plan to collect a million smile photos and raise a million pesos for UNICEF. This is part of Sony Ericsson’s introduction of their Smile Shutter technology on their cyber-shot phones.

SM City Pampanga mall manager Roman Palo shares his thoughts on the importance of sharing a smile during the project launching at SM City Pampanga last June 9.

To join the campaign, all you have to do is visit SM malls and look for the Spread The Smile booths. Once found, give your best smile and let the Sony Ericsson staff to take your picture using the Smile Wall as background. Then, drop your P20 in the donation box while waiting for a single Digiprint photo printout. For every smile collected through the smile booths, the project will donate P1 to UNICEF.

SM City Pampanga public relations manager Roselle Sarmiento, brand manager Joanna Manansala and Sir Ave flash dashing smiles with the media practitioners in Pampanga.

For those who cannot visit the smile booths, you can visit the project’s official website, www.sonyericsson.com/spreadthesmiles. To donate a smile, upload your digital smile photos and tell the story behind them. (Story by Mini A.)