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Launching of IMAX Digital Theater at SM City North Edsa

After its successful launching of its IMAX Theatre at the SM Mall of Asia, SM Supermalls recently opened another state-of-the-art theatre at the SM City North EDSA. The theatre is uniquely equipped with IMAX’s digital projection system which will surely deliver the IMAX ultimate movie experience to all its moviegoers.

IMAX Theatre’s digital theater system uses a comprehensive suite of proprietary IMAX technologies, that, when integrated together, creates an experience that consistently puts the audience in the movie.

The theater opened with a blast with Harry Potter and the Half Blood Prince last July 16 even as exciting movies are lined up for this year and next year. Check out Under the Sea 3D, Space Station 3D, A Christmas Carol 3D and Avatar 3D. SM Vice President for Marketing and Corporate Communications Millie Dizon gave the Pampanga media a tour at SM North Edsa recently to  have an ultimate IMAX Theatre experience. Also with them are SM Pampanga and SM Clark public relations managers Roselle Sarmiento and Venus Manalang, respectively.

SM City Pampanga PR Manager Roselle Sarmiento and SM City Clark PR Manager Venus Manalang with Ding Cervantes of Phil. Star and Peter Alagos of Businessweek.

SM Vice President for Marketing Millie Dizon shares light moment with Pampanga Media and SM Pampanga and SM Clark officers.

IMAX Theatre is the world’s most advanced digital theatre system and is superior to all conventional digital systems. Experience the thrill at SM City North Edsa! (Photos by Ric Gonzales)